Downtown DIVAS annual holiday party is Friday, December 10th!

We will be hosting our annual holiday party, as our way of saying THANK YOU to all our AMAZING customers! The party will be on Friday, December 10th from 4-8pm! We will be having drawings and giveaways all night long! Come enjoy a relaxing night of fun, cocktails and hors d'oeuvre's with your favorite DIVAS!

Please RSVP by email to: downtowndivasorlando@yahoo.com  You may invite as many guests as you would like, we just need to have a head count so we can provide the right amount of food and drinks!

Book your holiday party now......

Hello darling divas!

It's that time of year again to start thinking about your holiday party! Every year, we host holiday party's for our customers and their friends. We may either host them for you here at the store, or we can come to your house. It's totally up to you! The night is yours to design and we are here to make that night special just for YOU!

We ask that you invite a minimum of 10 guests. We will supply the food, the wine and the FUN! The hostess of the party will receive a $100 gift certificate and all the guest you invite will receive 15% off their total purchase! You pick them time and place and leave the rest to us!

Last year, spots filled up fast. So, please schedule your holiday party before its too late! You may call 407-275-3433 or email Cori at: downtowndivasorlando@yahoo.com

Happy Holidays DIVAS!


“"The best color in the whole world, is the one that looks good, on you!” -Coco Chanel

Do you know what YOUR fashion colors are? Here is a color palette designed just for YOU!


For brunettes, your best fashion colors are gem-tones! Luckily for you, gem-tones are in this Fall seasons color swatch. From fuchsia pinks, to bright yellows (steer clear from an Icy yellow though), intense purples and my personal favorite, turquoise! The blue-green hues of turquoise often offset a brunette's hair and can look absolutely striking! RED, another Fall fashion clothing color. No one can wear red like a brunette! It looks classy, elegant and beautiful! Looking for an alternative for black brunettes? Well look no further, GRAY is YOUR new black! Gray is just as stylish just a tiny bit less intense! Softer colored grays, look great paired with a bright gem-toned color! Try a gray high waisted pencil skirt with a bright colored top! SO glamorous!


For all my fellow blondes, its a tiny bit more difficult to describe just one color palette for us. There are so many different shades of blonde from sassy strawberry blondes, to light blondes to an ash blonde. In order to figure out your best fashion colors, make sure to define what shade of blonde you are first. If you are a golden blonde, try sticking with soft earth tones: browns, greens, oranges, peaches and camel. Avoid gray. If you have an ash blonde or are more of a cool blonde, try clothing with mauves, plums, pinks, nudes and blue-greens. Avoid clothing in orange or golden colors, you could appear looking too pale. If you have more of a yellow blonde or a strawberry blonde (you probably have peach or golden under tones to your skin) you look great in Spring colors. Try sticking with an ivory or navy's, browns, marine blues and some warm grays. Stay away from black. It could tend to drowned out your skin color. Honestly, it has depends on your under tones in your skin, your eye color and the shade of blonde you are.

  • Redheads:

  • My FAVORITE color for women with red hair is emerald GREEN! Make them green with envy ladies!  The difficult part when choosing clothing colors for redheads is again there are hundreds of different shades. The darker your red is, the lighter your clothing color should be. Be careful though, lighter colored pastels can play against a women with red hair.  Try to watch the colors you wear so that they do not clash with your hair. Example: Red and Pink are a serious NO, NO together! I also love GRAY on redheads. A "stay-away" color for redheads is BLACK. If you love black, try a black pencil skirt or slacks. Creams, browns and blues are also stunning clolors for a redhead! 

    Have a hair question or looking for a new stylist?? Here are a few of my personal favorites! (I have way too many friends that do hair, I rotate all of them because I can't just choose one!)

    UCF Area:

    InStyle Salon

    Stephanie Goller: 850-508-5242
    Christina Scarp: 407-538-3589
    Shirley Goller: 407-963-8797

    Headlines Salon

    Lissette Cruz:407-579-4667

    In Avalon:

    Peter Jacobs Salon:

    Brandis Blihar: 407-557-5556

    In Winter Park

    Studio K 

    Kayla Ritter: 407-913-6733
    Katie Pennick: 407-965-9944

    About the owner......

    People are always asking me- ‘How did you get started in this industry? What is your story?”

    So, here it is. THE “glamorous” life of a small business owner……

    I was a small town girl growing up in Londonderry, New Hampshire. Fashion? What’s fashion in NH?  At the age of 12, I started modeling for The Limited Too. It wasn’t until then that I realized the real definition of fashion. I know you think “Limited Too?  Fashion?” But YES! It was an amazing experience for a 12 year old girl to walk a runway while having hundreds of eyes staring at you and learning what really goes on behind the curtains of THE fashion industry.

    It wasn’t until my second year of college that fashion caught my eye again. At the time, I lived in Melbourne Beach, FL and was attending a community college to one day pursue a career in criminal justice. Studying crime investigations/technology would make anyone need something to bring them back to reality. My escape while in school was shopping at this AMAZING boutique called Downtown DIVAS. After years of spending my life savings every week at this boutique, the owner confronted me and asked me if I wanted to work for the company, I was honored. However, being little Miss Independent I had one request. I would start working for her but would like to franchise my own store by the first of the year, which was only three months away. That quickly changed when Downtown DIVAS went from having one store to having three stores overnight and I agreed to stay on as the regional manager. Three short months turned into three long but wonderful years! After years of late night hours, early mornings, buying trips, merchandising the stores floors until 3am, managing three stores and their employees, I decided it was time I traded in my title.

    In the fall of 2004, at the young age of 24, I bought the Orlando location. I went into purchasing the Orlando location knowing it was going to be a long road ahead of me and knowing I would have to turn the business around. There was never a thought inside my head that told me I couldn’t do it. My first month in business, I doubled our sales. My true belief behind my success as a business owner is passion. Without passion, uniqueness and individuality you will never remote to your full potential. Owning a business is a 24-7 job! All the hours, tears and sleepless nights are worth every second the feeling I get when I walk into my store, still 6 years later.

    What do I see in my future? I would love to have a consulting firm for people who would like to one day own their own business. Fashion is definitely one of my main passions but running the business would have to be my first choice. Fashion fades and comes and goes, owning a business, being unique and original is all in the individual. Business never fades if you desire a true passion for it. The passion, drive and determination I have for my boutique has no limit. I have learned so much in the past ten years and cannot wait to see what the next ten years has in store for both myself and Downtown DIVAS. No matter what I do, I will always keep this store, knowing that this store alone got me to where I am today. I wouldn’t trade this journey for anything. I look back now at my ten year journey with Downtown DIVAS and feel honored to have accomplished so much and the experiences I have been through. 


    Celebrating our 8th Anniversary!!!!

    I cannot believe Downtown DIVAS has been open 8 years!!! WOW, crazy how time flies......literally!! Thank you to all of our AMAZING customers! Without each and everyone of you, we would not be here!! I LOVE and appreciate all of you!!!

    Come celebrate with us.......
    Tuesday November 2nd, we will be having a champagne toast from 5-8pm! Give-aways all night long!!

    Monday, Tuesday and Wednesday, the entire store will be on SALE!!

    All jewelry will be buy one, get the 2nd 50% off!
    All clothing will be buy one, get the 2nd 30% off!
    With every item purchased you will receive an entry for a FREE Downtown DIVAS gift certificate!!
    FREE gift with every $100 purchase and $250 purchase!!

    Again, thank you for all your support it does not go UNNOTICED!!!